Marketing startups in India
In Feb we published the list of 10 boutique analytics firms in India that have made their mark in analytics space. Its time we list down start-ups that are making news and are poised to be the next big things in the analytics space.
InRev is a social media product company. It owns one of the most innovative social media analytics, engagement and campaign software called Simplify360. The main aim of InRev is to solve the emerging and demanding social media challenges of Business. The bangalore-based startup has bagged more than 100 clients globally since it started operations in 2011.
The company is also close to raising Series A funding from a prominent VC investor in India, according to Deep Sherchan, co-founder and chief marketing officer at Simplify360. Last October, the startup raised an undisclosed seed funding from Amvensys Capital and it is now looking for Series A round.
Founded by Nitin Gupta and Viraj Tyagi in 2007, NettPositive is a leading provider of high-velocity Analytics and Business Intelligence solutions that help enterprises derive Profitable Decisions by Hardwiring Intelligence into Day-to-Day decision making. Headquartered in Bangalore (India) with offices in Mumbai, Dubai and New Jersey, NettPositive is engaged with 25+ financial services and retail enterprises across developed and emerging economies.
In Dec 2012, Equifax Inc. acquired a controlling interest in NettPositive, followed by NettPositive’s operations and services becoming a part of Equifax. This investment builds on the existing Equifax relationship with NettPositive—originally conceived to create a multi-bureau solution and custom analytics for the Indian market—and helps to elevate the responsible lending into the mainstream.
Founded in 2000 as Cross-Tab Marketing Services, Blueocean market intelligence is a next-generation services organization with a deep focus on data analytics, social intelligence and market intelligence, all uniquely delivered under one roof by 650+ professionals. In June this year, Blueocean received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.” The same month, Blueocean expanded aggressively its North American team with the appointment of three industry veterans as Vice Presidents – Client Development, while also opening offices in Chicago, Dallas and Cincinnati.
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